Blogs

the leap to digital marketing

Our digital marketing project is one of the pillars of our strategy to reinvent Qualifirst Foods. This is how we will change how we distribute and sell gourmet foods. It was a long journey of

Categories: Marketing

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Qualifirst CEO Yves Farges and I have  attended Seth Godin's altMBA course and, naturally it is eye-opening and relevant. One of my assignments challenged us to write from the heart, and to

Categories: Company Culture

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Last week's blog talked about the reasons for my need to work from home, in order to focus on the plan that will carry Qualifirst into the next decade of its life. This post is a follow-on f

Categories: Leadership

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Team members in the Qualifirst Toronto office have noticed that I have been working from home lately. This is the first time I have worked this extensively from home in the 20 years I have be

Categories: Communication

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illustration

At the heart of our marketing and sales strategy is a technique called The Challenger Sales Process. This is how it works:The ultimate goal of the process is to make a sale. But getting to th

Categories: Marketing

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New product Selection

For an outsider looking in at the world of high quality food, new product selection can seem very glamorous. It elicits images of traveling the world, visiting factories, and sampling exotic

Categories: Market Trend

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lifecycle

Over the past few weeks, I have written several times about our strategy. This week, my focus is on the customer lifecycle. This concept highlights the journey that customers take. It is like

Categories: Marketing

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There is a traditional notion within the sales community that a sales team should focus on their company's best customers. For us at Qualifirst, this creates a paradox. Our best customers are

Categories: Marketing

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The Qualifirst senior leadership team has been spending a great deal of time in the warehouses lately. This is not so unusual for Qualifirst, and it should not be for any company that deliver

Categories: Company Culture

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When you build a good website, it is no longer a tool. It actually becomes part of the products and services  that you offer.Building a website is unlike any other marketing tool that has ex

Categories: Marketing

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